case study

At the beginning of 2024, Eploy stood on the brink of a crucial juncture, striving to enhance and accelerate business expansion. Maintaining a lively and supportive company culture with a close-knit, family-like atmosphere was simple when Eploy had a team of 10 to 20 employees. However, as Eploy expanded, it became increasingly challenging for the founders to convey their vision and values to every team member. A gap started to emerge between those who had grown alongside the founders and newer team members who lacked that direct connection to the vision, resulting in differing levels of alignment with the company's mission. Preserving the culture that initially led to their success became a top priority for the founders.  

​

During this pivotal stage of growth, there was a need for more organizational clarity, alignment, and cultural significance. Despite a strong pre-existing company culture, Eploy had not clearly defined its purpose. Previous marketing and branding attempts were close but lacked an emotional connection to the company's mission, vision, values, and narratives. As the company expanded and the founders relied more on a leadership structure, effectively communicating the company's ethos and culture across various departments became vital to fostering unity in its expansion. It was equally essential that any initiatives developed were authentic to the team and their daily experiences.