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our purpose

Empower People and Organizations to Share Their Stories and Discover Their Purpose so that Together, We Can Positively Impact the World.

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"A lot of people struggle with a lack of purpose in their life. I help people and organizations find their Why so that they can live out their legacy."

Amy Chanthaphavong

Chief Creative Officer & Founder

Amy is a seasoned Purpose and Launch Coach, Brand Strategist, and Digital Marketer with over a decade of expertise across various industries, including tech, start-ups, media, real estate, hospitality, banking, e-commerce, and fashion.


Having earned an Executive MBA from London Business School, Amy has spent the last five years coaching executives and consulting organizations on growth strategies and digital transformation.


Amy has a unique talent for helping executives story-tell their vision, develop a brand identity, and align the organization's purpose with its goals to create long-term success and an inspiring legacy.

  • 10 + years of B2B & B2C international corporate experience where strategy, stakeholder management & foresight has been paramount

  • 5+ years with tech startups has fostered the keen ability to identify priorities and lead cross-functional teams to drive growth

  • TEDx speaker who shares her story of transformation from "Fear to Fearlessness.” See video.  

  • Proven track record of developing innovative and cohesive GTM strategies in early-stage start-ups and businesses looking to diversify

  • With a passion for creativity, leveraging start-up ecosystems and building communities, I drive success at the intersection of luxury strategy and transformative technology

  • Global business and professional network that spans across the US, Asia, EU, UK & MENA through London Business School, Global Shapers, World Economic Forum, BizWorld networks

  • Global executive business experience in Asia and the Middle East has allowed me to navigate cultural nuances with empathy and emotional intelligence

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